5 Ways to Lower Cost Per Start: Getting More For Less

Whether you’re a huge state school, local community college, small liberal arts college, or adult-focused career school, you are probably receiving fewer applications from prospective learners, and many of the applications you do receive are not starting. And this is happening after most schools have actually increased their marketing spend. In other words, most schools are spending more to get fewer students. The time you expend, money spent and resulting stress have gone through the roof. But why?

Martin Lind of Velocify and co-founders Gregg Meiklejohn and Shane Sparks of Enrollment Resources will share research that sheds light on why the cost per start has taken off recently. The panel will share five practical ways a school can improve this key metric. We'll also be sharing recent research showing specific advertising trends of several large schools as a yard stick, as well as insights and best practices from the Enrollment Resources Scorecard, which is based on aggregate best practice averages from hundreds of schools.

 

Webinar takeaways include: 

- Understanding Recent trends in advertising spend and enrollment

- Explanations for these recent developments

- Five thought starters you can use to lower your cost per start metric