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Enrollment Management

  • Preparing for Hard Choices

    Dr. Brian C. Mitchell

    Apparently as our first act of political will in 2013, we have “kicked the can down the road” to sail the can past the “fiscal cliff” to land somewhere where we can rediscover it in time for the “big fight” in March. And these are the folks who in their wisdom are demanding increased oversight for American higher education? I feel so much better now having watched American national politics in action through the holidays.

  • Finding Students Where They Live

    Dr. Brian C. Mitchell

    I had lunch in Boston last week with Rob Hutter and Michael Staton, partners at Learn Capital, based near San Francisco. Both are extremely creative, committed and entrepreneurial thinkers about the intersection of ed tech and higher education. The conversation ranged widely as time flew by. What struck me most during it, however, was a theme that has repeated itself in a number of conversations I've participated in over the past few months.

  • Getting Ready

    Dr. Brian C. Mitchell

    An important issue has yet to take center stage in the debate simmering over the impact that credentialing will have on the relevancy of a college degree. There is a difference between completing certification that leads a student/employee to present credentials and verification that credentials actually demonstrate proficiency. What happens if our commitment to increasing access effectively leads to a “dumbing down” of learned outcomes? In the end, who's in charge

  • Four Tech Tools to Increase Student Retention by Fall

    Lida Hasbrouck

    What does it take to retain students for four years? There’s probably thousands of ways to optimize your recruitment and post-matriculation processes to keep students from dropping out or leaving your institution for another, in their eyes “better,” school. To start, check out the following software as a service (SaaS) options, and look forward to some excellent ROI.

  • Three Tests for a Website That Makes Every Prospective Student Want to Matriculate

    Lida Hasbrouck

    What makes a website stand out as superior? There are some key qualities we all subconsciously look for when we scout a new site, but they are too often forgotten when it comes time to build or revise our own.

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